Only 13 mln portable media players in the US by 2010

High prices and limited video content will inhibit demand for HDD (hard disk drive) portable multimedia players (PMPs), which will reach only 17% of US online households by 2010, according to Parks Associates. Competition from existing devices such as portable DVD players and mobile phones with multimedia functions will also limit adoption of HDD-based PMPs, as reported in this new study, which estimates the cumulative US shipments of these devices will reach 13 million units by 2010.