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Only 7% of mobile consumers willing to pay for local search

JupiterResearch announced that consumer demand for paid wireless information services remains low. With just 20% of consumers willing to pay for 411 information and only 7% willing to pay for local search on their cell phones, local information providers will need to look to advertisers to monetize their local search offerings.

JupiterResearch announced that consumer demand for paid wireless information services remains low. With just 20% of consumers willing to pay for 411 information and only 7% willing to pay for local search on their cell phones, local information providers will need to look to advertisers to monetize their local search offerings.