Opera integrates TV app store with MediaTek's chipsets

Norwegian software company ramps up efforts to promote Opera TV Store by partnering Taiwanese chipmaker to include the platform on the latter's chipsets.

Opera Software continues to broaden the reach of its Opera TV Store when it agreed to integrate the platform into MediaTek's chipsets for smart TVs.

In a statement Tuesday, the Norwegian software developer said its Opera TV store, which is an HTML 5-based app store for connected TVs, set-top boxes and media players, offers a selection of some 100 Web apps. These apps include Associate Press News, Facebook, AUPEO, TuneIn Radio, Redux TV, Twitter, Viewster, and Vimeo, it said.  

By integrating the online store with the Taiwanese company's chipsets , TV manufacturers that want to provide more value in terms of content can now reduce their time to market significantly, Opera stated.

Lars Boilesen, CEO of Opera Software, said in the statement: "Implementing the Opera TV Store in MediaTek's Smart TV solution will help to move smart TVs from being a novelty to the mainstream. Millions of app-hungry users will be able to enjoy a comfortable, 'lean back' experience on their TVs."

Currently, only Sony's Bravia TVs and Blu-ray DVD players offer access to the Opera TV Store, but other manufacturers such as TCL and Humax will soon offer the same service on their devices, it added.