Oracle on Thursday said it acquired DataRaker, a software company focused on big data tools for gas, water and electric utilities.
Large software companies such as Oracle and SAP have been duking it out based on vertical markets.
In a statement, Oracle said that the acquisition will help it provide analytics for utilities investing in smart meter infrastructure and other devices.
DataRaker's software is cloud based. The company was founded in 2007 by energy executives. Oracle plans to meld DataRaker's software with its Oracle Utilities applications.
In a presentation, Oracle outlined how it is targeting utilities looking to manage the growth in data and boosting customer service.
Here's a look at two slides explaining DataRaker and how it'll fit in the Oracle stack.