Oracle acquires Involver, builds out social portfolio

Involver fills in multiple gaps in Oracle's social cloud strategy as it eyes social relationship management as a category.

The social enterprise acquisition binge continues for large software players. Oracle on Tuesday said it has acquired Involver, a company that focuses on Social Markup Language as well as development platforms.

In a statement, Oracle noted that the Involver deal will close this summer. Oracle's purchase comes just a few weeks after it acquired Collective Intellect.

The social deals keep coming as Microsoft recently bought Yammer and Salesforce acquired Buddy Media. The game for many of these players is to combine social assets into a suite. According to IDC, IBM and its Connections software is the largest social enterprise company by market share.

According to Oracle, Involver's Social Markup Language (SML) technology will be used in the company's social cloud, which will be used to manage campaigns across the likes of Twitter and Facebook.


Oracle said that it is reviewing Involver's product roadmap to slot it in with the broader portfolio.

As for Oracle's social enterprise plans, Involver fills in multiple gaps.