Oracle said Sunday that it will acquire Front Porch Digital, which specializes in media storage management.
The purchase gives Oracle an avenue to target big media companies that are building their libraries and monetizing content across multiple channels. Front Porch also handles medical images and records and security feeds.
Terms of the deal weren't disclosed.
For Oracle, the Front Porch Digital purchase fits in with the company's acquisition strategy. Oracle either fills in product gaps or buys companies that allow it to better cross sell its other wares. Oracle will likely pitch its database, content management tools and analytics packages to Front Porch customers such as A&E Television, BBC, Discovery and Nascar.
Front Porch has more than 550 customers and delivers software via the cloud and on premise.