Oracle intros Social Station to beef up social cloud

The workspace in its SRM platform aims to give users more analytic power and data control, but with fewer clicks required.

Continuing its fight to win the social enterprise war, Oracle introduced Wednesday a new workspace within its SRM platform that the enterprise giant says improves user productivity with a "compelling" new user interface.

Named Social Station, the workspace aims to give users more analytic power and control, but with a fewer amount of clicks required.

It does so via the new UX, which features drag-and-drop capabilities, one-click sharing and multiview layouts. There's also an Enhanced Calendar module designed to give users a more visualized representation of content, posts, networks and views.

Social Station also comes with a new analytics module that allows users to mix and match metrics with thousands of reporting options for a customized view of social data, in real time.

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"We constantly evolve our products to give our customers a competitive edge, and Social Station delivers a dynamic UX that drives productivity and social business results," said Meg Bear, group vice president of Oracle Social Cloud, in a prepared statement. "By making it easier than ever to understand, report, and share social insights across the enterprise, we are enabling our customers to move at the speed of social to align and impact business metrics and strategy."

The Redwood Shores, Calif.-based corporation scrapped together much of its SRM platform with technology gained through its acquisitions of Vitrue, Collective Intellect, and Involver, and has continued to add features and integrations into the platform.

Oracle said it plans to continue building out Social Station with additional modules such as content curation, influencer engagement and command center creation. 


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