Oracle on Monday upped its efforts to attract customers in the e-commerce sector, debuting a new niche cloud as part of its Customer Experience (CX) applications portfolio.
Targeting online merchants, the Oracle Commerce Cloud offers services you would expect from an e-commerce tool, such as a storefront builder, a recommendations engine, and tools for promotions, reporting, payments, design templates and SEO.
The SaaS platform was initially pre-released earlier this year, but Oracle is now pushing the service as a key differentiator of its overall CX portfolio.
"Commerce Cloud ... helps ensure online businesses no longer have to worry about deploying code, upgrading, and managing day-to-day infrastructure," Ken Volpe, SVP of product development for Oracle, said in a statement.
Oracle is really playing up Commerce Cloud's ease of use. The software giant said basic front-end coding skills are all that's required to work with the platform. For developers, Oracle said Commerce Cloud's API-first architecture enables the platform to be easily extended based on business needs.
Given how crowded the e-commerce IT space has become, Oracle needs as many differentiators as it can get. Startups like Bigcommerce and Shopify have been rapidly gaining ground, touting a pace of innovation and deployment that trumps many of the legacy vendors.
But Oracle does have some solid weaponry in its cloud arsenal that could help Commerce Cloud standout. The platform is built on the Oracle Public Cloud, and in addition to leveraging Oracle's massive infrastructure, Commerce Cloud users can also tap into other Oracle CX applications, such as the marketing, social and sales clouds.