Orange does the business

Orange is to open up a business-customers-only store on Oxford Street, in the centre of London, tomorrow. Sadly there won't be a fanfare-laden cutting of ribbon, so there's not much point in us wandering over there with a camera, but there you go. If you're a business customer, and you fancy signing up with Orange's dedicated sales team, you know where to head.

If, for some inexplicable reason, you aren't based in London, you can hold thumbs for the other two such stores due to open (somewhere else, we assume, but heaven knows where) later this year.

But why is Orange kicking off its dedicated business store scheme smackdab in the consumer hell of Oxford Street? Apparently, "the City of Westminster had more VAT registered small businesses (0-9 employees) than anywhere else in the UK".