Pacfusion.com and Winesong join forces to promote wine online

Singapore, 6 January 2000 -– Pacific Internet, through its Pacfusion.com e-Business portal, and Winesong, a provider of wine products and content, have entered into a strategic alliance to jointly promote interest in and purchase of wine among Internet users. This development is fully in line with Pacfusion.com’s strategy to become the leading lifestyle-focused portal and e-Commerce website in the Asia-Pacific.

The partnership will combine the broad reach of Pacific Internet’s portal, which receives 15 million page views a month, and the specialized wine knowledge of Winesong. It will encompass online content, advertising and the sale of wine and wine-related products to both consumers and corporations.

Under the terms of the Memorandum of Understanding, Pacific Internet will develop, manage and host web pages containing content on wine and wine-related subjects. In addition, Pacific Internet will undertake to organize various online activities including chats and forums to facilitate the growth of an online community of wine lovers in the region. A range of wines and related products will be on offer regularly at discounted prices.

Winesong, in turn, will provide regular content on wine and wine-related subjects for the web pages on Pacfusion.com. It will also contribute the specialized knowledge needed to support the various online activities developed by Pacfusion.com.

According to Mr. Larry Ang, Group General Manager (e-Business) of Pacific Internet, the partnership intends to tap into a fast-growing and seemingly lucrative business in Singapore. "As a ‘one-stop shop’ for high-quality wine-related information, products and events online, we also hope to further develop the appreciation of wine and its associated lifestyle."

Said Mr. Andrew Moss, Director of Winesong: "Our venture with Pacific Internet will help bring a new dimension to the enjoyment of wine in Singapore and the region. It will open new avenues for wine lovers to buy, read and talk about wine."

The alliance between both companies will also include joint marketing programs such as wine tasting, wine talks and courses, and revenue sharing.

In a move designed to promote the purchase of wine and wine products online, Winesong will be offering an assortment of items for sale in Pacific Internet’s PI Mall. Internet users can expect to pay 15-20% less than regular retail prices for weekly online "specials" that are expected to feature prominent wine brands.