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Innovation

Palm Pre's creepy ads: They worked. You're still talking about them

There's a good bit of chatter today about the latest Palm Pre ad. In a nutshell, actress Tamara Hope, who oddly sort of resembles Data from Star Trek: The Next Generation, goes all abstract about the Palm Pre.
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Written by Larry Dignan on

There's a good bit of chatter today about the latest Palm Pre ad. In a nutshell, actress Tamara Hope, who oddly sort of resembles Data from Star Trek: The Next Generation, goes all abstract about the Palm Pre.

And folks can't handle abstract phone ads.

The other side: Will these ads make you buy a Pre?

Ad Age captures the hubbub well. First, the Twitterverse is mostly creeped out by the "Pre lady." And now the guy that cooked up the ads is on the defense. Ad Age quotes Gary Koepke, co-founder and executive creative director at Modernista:

"The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story."

In other words, keep yapping people. The Pre ads are doing their job. First, you actually know it's a Pre ad. Big bonus there. And second the ads have you talking.

I wouldn't call these ads masterpieces, but I've seen much worse. And if I can get hundreds of dancers moving in synch while I'm standing on a rock with my Pre I may just get one. That's quite an entourage to have (although I usually like to slip in and out of a room quietly).

The hubbub is a bit overblown if you ask me, but judge for yourself.

And.

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