PC gaming generated $10.7 bln in 2007

PC gaming was a $10.7 bln industry during the year of 2007, with retail sales accounting for just 30% of total revenues. According to PC Gaming Alliance, growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales. Online PC gaming revenue led the way in 2007 with $4.8 bln, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 bln, while advertising revenues from websites, portals, and in-game ads accounted for $800 mln.