Apple Computer is selling its PowerSchool division to Pearson School Systems, eSchoolNews reports. PowerSchool is student information systems software that Apple purchased for $62 million in 2001. It tracks information about student performance online, such as grades, homework, and attendance. Pearson also announced that it is developing educational content compatible with Apple's iPod music and video player.
This strategic move is likely to boost both companies' profits - Pearson's, already a leader in education publishing - will get wider distribution through the iPod, and schools will have another incentive to invest in iPods.
"Our customers will love having Pearson's education content on their iPods, and we're confident that PowerSchool will continue to flourish and grow with Pearson,"said John Couch, Apple's vice president of education.
"We are the first [education publisher] to make our materials available on a wide scale with iPod," [Pearson's Wendy] Spiegel said. "It provides our content business with a new channel of distribution for students and teachers on the iTunes platform. We think that's a really exciting opportunity to supplement student education with materials from various curricular areas. We will also [develop] professional development learning modules, offering topics by discipline and methodology."