Pebble starts shipping

The company behind the Pebble, the e-paper watch for iPhone and Android, has announced that at long last, it's shipping its first production units.

If you're not familiar with the Pebble watch, it was born out of a Kickstarter project that raised more than $10 million.

I covered the Pebble back in April, and at the time the company mentioned it would target shipping for September 2012. Since that time, Pebble has been very open about manufacturing issues, and other things causing the delay, and has even added functionality to the watch during that time.

Now the shipping day has arrived. It's not clear how many are shipping, since the company said that it's shipping "less than 500 units" today, to the very first backers. That said, if the first units are out of the door, more will be coming in pretty short order.

(Credit: Pebble)

I'm excited to get my hands on the Pebble. The company has advanced the tech and the functionality of the Pebble SDK, since the Kickstarter campaign, and, with all of the hype, an app shipping on Google Play tomorrow (iOS coming soon, as the team works through the App Store review process), and the company promising software updates with new features for Pebble every two to three weeks, the Pebble will definitely be the watch to beat.

Unfortunately, I'm not among the first backers, so I'll just have to wait and read the early reviews until my watch comes.