Integration helps companies build real-time relationships with customers via online communications
PeopleSoft eStore will integrate US-based Kana Communications online customer communications software products, enabling eBusinesses to build real-time relationships with customers via e-mail.
PeopleSoft eStore allows companies to market and sell products over the Internet. PeopleSoft eStore integrates tightly with the PeopleSoft Supply Chain Management suite, providing customers with an end-to-end PeopleSoft eBusiness solution quickly and cost-effectively.
“The Kana platform is an essential customer relationship-building solution,” said Mike Frandsen, vice president and general manager of the supply chain management division at PeopleSoft. “It allows PeopleSoft eStore customers to manage inbound customer information and to develop highly focused marketing initiatives.”
Kana’s products and services help eBusinesses manage high volumes of inbound and outbound e-mail and Web-based communications, as well as facilitating the delivery of specific and personalized information to each customer. Automated and artificial intelligence technology ensures the application scales to meet the most demanding enterprise requirements, while the dynamic customer database provides a way to store customer information, identify needs and proactively target individuals with personalized messages.
“PeopleSoft understands that delivering comprehensive and integrated online customer communications is mission-critical for any eBusiness today,” said Michael McCloskey, CEO of Kana Communications. “With Kana, PeopleSoft underscores their commitment to providing feature-rich eBusiness applications. With its integration to the PeopleSoft eBusiness backbone and with its business intelligence functionality, PeopleSoft eStore also provides companies access to important transactional and analytic content, while ensuring a superb end-user experience as well.”
PeopleSoft eStore integrates seamlessly with the PeopleSoft Supply Chain Management suite, giving companies real-time access to pricing, inventory availability, and order fulfillment, as well as order, shipment, and delivery status. In addition, PeopleSoft eStore includes integration to Enterprise Performance Management, PeopleSoft’s business intelligence solution, to enable organizations to identify strategic sales opportunities. PeopleSoft eStore also offers traditional Internet storefront application functionality, such as customer self-service, allowing buyers to view order history and preferences, and product merchandising and marketing functionality for targeted promotional campaigns.
About Kana Communications
Kana Communications (NASDAQ: KANA) is a leading provider of online customer communications solutions for electronic direct marketing, e-commerce and online customer service. The company develops, markets and supports an integrated suite of e-business infrastructure solutions that allow companies to manage high volumes of inbound and outbound e-mail and Web-based communications, while facilitating the delivery of targeted and personalised information to each customer. The company has more than 130 customers including ten of the top 20 most visited sites on the Internet. Kana Communications is based in Palo Alto, California, with offices Worldwide. For more information about the company, please visit Kana’s website at http://www.kana.com.
PeopleSoft (NASDAQ:PSFT) is a world leader in enterprise application software. PeopleSoft in Asia provides eBusiness and analytic applications for human resource management, financials, distribution, and supply chain, along with a range of industry-specific solutions. For more than 3,000 customers, PeopleSoft applications offer greater flexibility, rapid implementation, scalability across multiple databases and operating systems, and lower cost of ownership. Customers include some of the largest multi-national organisations in the world, as well as small and medium-size businesses. Headquartered in Pleasanton, California, PeopleSoft (www.peoplesoft.com) employs more than 6,000 people and had 1998 revenues of US$1.3 billion.
PeopleSoft began operations in Asia Pacific in 1993 and now has offices in Sydney, Melbourne, Canberra, Perth, Brisbane, Adelaide, Auckland, Wellington, Singapore, Hong Kong and Malaysia. Its customers include AAP, AMP, Alcoa, Australian National University, Australian Stock Exchange, Coles Myer, Department of Defence, Eastern Energy, Ford, Foxtel, John Fairfax Holdings, Loy Yang Power, National Mutual Health Insurance, NZ Police, NZ Post, NZ UNITEC, Reserve Bank of Australia, Reding Paper Products, Transfield Pty Ltd, University of NSW, WA Department of Education and WA Petroleum, Hewlett-Packard, Citibank, AMD, DBS Bank, PSA Corporation, Singapore Ministry of Finance, Morrison Express, SingTel, StarHub, Tenaga Nasional, Telekom Malaysia and Swire Properties.