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​Perfecto Mobile raises $49m to support expansion into APAC

Perfecto Mobile is looking to target sectors including telecommunications, retail, financial, and transport when it opens its first datacentre in Australia.

Israeli-based app testing environment provider Perfecto Mobile has raised $49 million as part of its Series E funding round, which will be used to finance the company's expansion into the Asia-Pacific region with the opening of an office in Australia.

The additional funding round was supported by new investor Technology Crossover Ventures, and continued participation from existing investors FTV Capital, Carmel Ventures, Globespan Capital Partners, and Vertex Ventures. The total funds raised by the company now sit at more than $128 million since 2007.

With operations already in North America and Europe, Gary Mitchell, director of Perfecto APAC, told ZDNet that 2016 will focused on expanding the company's business in the region, particularly Australia, where there is progress in the way organisations are releasing applications in their business.

"Even though the population [in Australia] is a lot less than in a number of other countries, one of the key reasons why we are focused on Australia is because there are a number of maturity factors that relate to mobile apps in this country.

"The organisations that have business class mobile apps are very much starting to move to a higher release frequency, so less mature organisations may have a six-month release. Now the market is driving organisations here in Australia to be [releasing] quarterly, if not monthly.

"The second reason is that Australian organisations are focused on adopting and driving automation, as well as there is a good understanding in the market you need to test on real devices and increase your testing coverage to have a good quality mobile app.

"Australia has a pretty good willingness to adopt cloud-based technology ... and the other thing is Australia is pretty quick at adopting open source technology as well."

Mitchell said the company will target sectors including telecommunications, retail, financial, transport, and over the next six to 12 months' time, government.

Before the end of January, the company will also be launching its first Australian datacentre, dubbed the Continuous Quality Lab. Mitchell claimed the cloud-based test lab will allow customers to test apps and analyse the results on real devices, and against real user conditions. He said it will address the accuracy issue that many businesses face when it comes to testing mobile apps on emulated mobile devices.

As part of the launch in Australia, in addition to Mitchell's appointment, Perfecto has hired two sales representatives, and is also looking to hire in Japan. Mitchell said in the year ahead the company will continue to build out local support for the APAC region.