Strategy Analytics researched mobile professionals with high addiction to mobile computers and wireless data devices. Nearly 80% of PIM Freaks and Content Creators select their own devices. PIM Freaks and Content Creators spend two-thirds of their time using the data functions on their devices in indoor domains ("at home" or "at work"). Over 70% of PIM Freaks and Content Creators use a notebook computer. PIM Freaks spend 13% more per month on wireless than the average business cellular user.