Polar announces A360 24/7 fitness tracker with integrated heart rate monitor

Polar is known for fantastic GPS sport watches and accurate heart rate monitors. Its now bringing the best of these technologies and design to the 24/7 activity tracking market.

(Image: Polar)

Polar is known for its highly accurate data collection and heart rate monitoring capability. It's taking 24/7 life and fitness tracking to the next level with the new Polar A360.

When I wear and run with the Polar V800 I tend to stay more active and understand what I need to do to achieve my goals. The V800 is targeted towards those who run, bike, and swim while the new Polar A360 is intended for those who want the most accurate daily activity data available to help them live a healthy lifestyle.

The Polar A360 comes in three sizes and five colors; Powder White, Charcoal Black, Neon Green, Sorbet Pink, and Navy Blue. It will be available in November in black (medium and large sizes) and white (small) for $199.95 and track up to two weeks of 24/7 activity, including an hour a day of training, with a full charge. The pink and blue colors will be available soon after the initial launch and the bands can be replaced if you want to switch out colors.

The Polar A360 includes an integrated heart rate monitor with Polar's own algorithm so you can trust you are getting the most accurate data available. It is waterproof and will track steps, calories, sleep, and more.

Smart notifications and Bluetooth sync to Polar Flow are supported on the A360. You can connect your iPhone or Android smartphone to view incoming calls, messages, appointments, and social media notifications. You can also setup vibration reminders if you have been sitting too long.

As you can see in my wearable guide, the Polar A360 most closely matches the Fitbit Charge HR. However, the Polar A360 offers at least double the battery life, a color touchscreen interface, and a long history of Polar heart rate accuracy. The A360 is $50 more than the Fitbit Charge HR, but it looks to be worth it.