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Business

Predictive Analytics: Moving from big data to smart data (video)

Learn more about how discovering trends, patterns and relationships in data helps its predictive value.
Written by Rachel King, Contributor on

There's a lot of talk out there about Big Data, and a big part of it focuses on querying all that data quickly. But querying can be a trap. If we only ask the questions we know, the answers may be self-fulfilling -- no matter how efficiently we obtain them.

Discovering trends, patterns and relationships in data helps its predictive value.

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