Well, it isn't a healthcare card. What it is, Shawn Collins of AffiliateTip writes, is a debit card, loaded by the buyer, which can be redeemed at any merchant which takes Visa. This is revealed in the site's FAQ.
But it is a nice shade of blue.
The recipient could use it for cigarettes, beer, and cookies, as much as for eye exams, co-pays, and emergency care.
The back-office operation is by MetaBank, based in Iowa. It appears to be a branded version of the bank's All-Access Visa card.
All this gave Collins a rather clever idea:
Why not position a generic debit card as being a gift card for baseball tickets, scrapbooking, domains, or peanut butter?
It's a good indication of our anxiety over health care and health care costs that the health care debit card will likely do much better than the one for baseball tickets.
Even if the latter can also be used to buy steroids. With a prescription, of course.