Tech
Primetime TV ad sales to grow 2% in 2005-2006
Network prime-time advertising sales would rise by only by only around 2% to $9.1 bln during the 2005-2006 upfront, Merrill Lynch says.
Network prime-time advertising sales would rise by only by only around 2% to $9.1 bln during the 2005-2006 upfront, Merrill Lynch says. The researcher predicts that cable ad sales will grow by 11% to $11.3 bln.