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Primetime TV ad sales to grow 2% in 2005-2006

Network prime-time advertising sales would rise by only by only around 2% to $9.1 bln during the 2005-2006 upfront, Merrill Lynch says.

Network prime-time advertising sales would rise by only by only around 2% to $9.1 bln during the 2005-2006 upfront, Merrill Lynch says. The researcher predicts that cable ad sales will grow by 11% to $11.3 bln.