Lai-Ling Lam, an analyst with Gartner, recently penned an interesting article in Australia's ARN magazine. Doc has a lot of respect for Gartner, and this time around I learned about something new – strategic document outsourcing (SDO).
Gartner anticipates several technologies will have a significant impact in the next two years:
Media tablets will accelerate the viewing of documents on screen and decrease the need for printing, putting pressure on print technology providers' traditional business models.
E-book readers facilitate screen-based reading of books and periodicals for a large and growing market of consumers who want to read on formats other than paper.
High-speed color inkjet printing produces compelling communications at high speeds, with low cost and increased response rates and revenue.
Print/mail business continuity and disaster recovery enable any enterprise to continue producing and shipping the physical documents needed for generating sales and collecting payments when the primary operation responsible for the work is incapacitated.
SDO cuts publishing costs by as much as 40 per cent, while retaining customers and growing revenue.
Doc's glad to have another acronym to add to the mix. We don't have enough acronyms already.