Profiling the On-Demand Media Consumer

Arbitron and Edison Media Research track online broadcasting, Internet usage and consumer media trends and conducted about 2000 telephone interviews in January 2006 to develop a profile of the “On-Demand Media Consumer.

Arbitron and Edison Media Research track online broadcasting, Internet usage and consumer media trends and conducted about 2000 telephone interviews in January 2006 to develop a profile of the “On-Demand Media Consumer.” Here are some of their findings:

On-Demand Consumer Behaviors

DMMODCa5192006.jpg

Ownership of On-Demand Devices Growing

DMMODCb5192006.jpg

Affluent Consumers Lead On-Demand Consumption

DMMODCc5192006.jpg

Commercial Skipping in Recorded TV Programming Gaining Traction
See my post “DVRs disrupting upfronts

DMMODCd5192006.jpg

What is your favorite on-demand device? Join the conversation: “Talk Back” below to share your on-demand media consumption strategies.