Arbitron and Edison Media Research track online broadcasting, Internet usage and consumer media trends and conducted about 2000 telephone interviews in January 2006 to develop a profile of the “On-Demand Media Consumer.” Here are some of their findings:
On-Demand Consumer Behaviors
Ownership of On-Demand Devices Growing
Affluent Consumers Lead On-Demand Consumption
Commercial Skipping in Recorded TV Programming Gaining Traction
See my post “DVRs disrupting upfronts”
What is your favorite on-demand device? Join the conversation: “Talk Back” below to share your on-demand media consumption strategies.