Proview calls time on iPad sales in China

Taiwanese company again calls for Chinese distributors to halt sales of Apple's iPad devices, a day after Cupertino announced the latest iteration of its tablet device, report states.

Proview Technology, in battling with Apple over the iPad trademark in China, has asked Chinese distributors to stop selling the popular tablet PC after its launch.

According to a report by the Wall Street Journal on Thursday, Proview urged Chinese suppliers and resellers, including online distributors, via an open letter on Thursday to stop selling, storing and shipping all iPads immediately, including the latest iPad 3, citing trademark infringement issues.

"Anybody who continues to do so will be seen as intentionally infringing rights and the company will adopt the most severe measures by taking legal action," Proview said in the letter.

The statement was issued a day after Apple released a faster, 4G version of its iPad with better display resolution, among other new features.

The move is the latest in a series of long-running lawsuit between Apple and the China's Proview, a subsidiary of Proview International Holdings, and the legal saga has dented sales of the iPad in China--Apple's second-largest market by revenue. The Higher People's Court of Guangzhou had heard Apple's appeal on Feb. 29 and will make a decision in the coming weeks.


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