Qualcomm simplifies Snapdragon brand with tier-based naming scheme

Confused by what the difference is between Snapdragon MSM855T and MSM8260 is? Qualcomm wants to change that.

For all of the times you've read the words "Snapdragon MSM8260 processor" there is a good chance you only have a faint clue of what that means. Or you could be completely in the dark.

But with a major re-branding of its processor naming conventions, Qualcomm is trying to change that. The company announced today that will tweak the Snapdragon brand to make it a bit more easy for customers to understand. Rather than the esoteric names of yore, Snapdragon will be spit into tiers, with the 1GHz mass market smartphone processors being dubbed as "System 1" or "S1". More powerful are the more higher-end S2 processors found in phones like the Galaxy S Plus.  On the opposite end of the spectrum are the S4 processors, which aren't present in any devices yet.

In all, the move is a smart one, especially as more consumers make the jump to higher end smartphones and tablets. It always helps to know what you are talking about.

[TechCrunch]

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