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Reasons to visit retailer Web site before going to offline store

Reason% of RespondentsWanted to compare prices between different retailers whose stores I might shop33Wanted to see if the product I was looking for was in stock28Wanted to find sales in the store26Wanted to come up with holiday gift ideas before I went shopping22I ordered online for in-store pickup12Source: Nielsen

Reason % of Respondents
Wanted to compare prices between different retailers whose stores I might shop 33
Wanted to see if the product I was looking for was in stock 28
Wanted to find sales in the store 26
Wanted to come up with holiday gift ideas before I went shopping 22
I ordered online for in-store pickup 12
Source: Nielsen