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Redesigned Google+ emphasizes Collections, Communities features

Google says the new site is much easier to use and more mobile friendly.

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Google's frequently disparaged social network Google+ got a redesign Tuesday with an emphasis on two key features that have turned out to be user favorites.

The new Google+ now puts Communities and Collections front and center, making the focus on interests, which Google says this will make the new site much easier to use.

"And it's more mobile-friendly--we've rebuilt it across web, Android and iOS so that you'll have a fast and consistent experience whether you are on a big screen or small one," wrote Eddie Kessler, director of streams for Google, in a blog post.

Google+ Communities first debuted in 2012 as a rival to Facebook Groups. Google says that an average of 1.2 million people join a community every day. Collections is the younger of the two, having rolled out in May.

The new features are now available on an opt-in basis. Users just sign into their account and click the "Let's Go" link when prompted.