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Report: AOL's CMO leaving amid 'corporate restructuring'

One of AOL's top executives is reportedly leaving the beleaguered Internet company on the cusp of a new marketing campaign.
Written by Rachel King, Contributor on
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Leadership at AOL is being thrown for a loop once again as the beleaguered Internet company's chief marketing officer is set to leave the company -- and she won't be replaced.

Jolie Hunt, chief marketing and communications officer at AOL, is reportedly departing less than five months after being hired amid "corporate restructuring," according to new reports.

Prior to her short time at AOL, Hunt served as senior vice president and global head of brand and public relations at Thomson Reuters as well as global director of corporate and business affairs at IBM.

Ad Age reported on Monday that AOL is trying to "to decentralize marketing and push more consumer and B-to-B marketing dollars into individual digital publications and products," such as media organizations TechCrunch and The Huffington Post.

But the timing is still a bit peculiar as The Wall Street Journal's Digits blog reported that this turn of events is taking place just a week before AOL plans to unveil a new $10 million branding campaign.

AOL is said to be cutting the CMO role together in favor of a new communications chief, Ad Age noted.

Ad Age added that Caroline Campbell, vice president of corporate communications, will also be leaving AOL, effective February 15.

Image via AOL

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