'

Retail e-commerce to reach $144 bln by 2010

JupiterResearch forecasts that online retail spending will increase from $81 bln in 2005 to $95 bln in 2006, and will grow to $144 bln in 2010. The key driver of online sales growth beyond 2006 will shift from obtaining new buyers to increasing the spending of existing buyers.

JupiterResearch forecasts that online retail spending will increase from $81 bln in 2005 to $95 bln in 2006, and will grow to $144 bln in 2010. The key driver of online sales growth beyond 2006 will shift from obtaining new buyers to increasing the spending of existing buyers. By 2010, 71% of online users will use the Internet to shop compared to 65% in 2005, however, online retailers will find it difficult to find new non-buyers to convert. Online retailers will rely heavily on existing online shoppers to spend more than compared with previous years.