But none of that really matters. What matters in technology, as in business and as in politics, is not what you say, but what you do.
What has SAP done for open source? Has it contributed code to the community? Has it backed away from patents, or contributed them? Has it supported IBM's efforts to protect open source from patent litigation? Can I even read Agassi's blog? (Nope, it's behind a firewall.)
So far as I can see, SAP has done none of these things. Just the opposite, in fact. The fact is, Mr. Agassi, that claims about rhetoric, even rhetoric itself, don't mean much to the open source community. Neither do advertisements, even a big marketing campaign.
Everyone I know in the open source community is from Missouri. Show us.