RIM adds another deck chair with JayCut
Even though many critics continue to spell out doom for Research In Motion, another acquisition has proved that RIM is still pushing forward.
RIM is bringing in JayCut, a Sweden-based "premier" online video editor that already licenses its technology to a variety of companies and websites.
Financial details haven't been revealed, but RIM's Chief Technology Officer David Yach spelled out a few details on the Official BlackBerry Blog as to how JayCut will be involved with RIM, including that JayCut will be involved in integrating cloud-based services to the BlackBerry platform:
The BlackBerry PlayBook offers users premium multimedia features, including dual HD cameras for video capture and video conferencing, HDMI output and high resolution video playback. By working with JayCut to add video editing capabilities to the BlackBerry platform we can further enrich our customers’ multimedia experience with BlackBerry.
JayCut's CEO Jonas Hombert also gave an enthusiastic response on the company's official website:
The value proposition for my team and me was simply awesome: we can stay creative and we get to focus solely on developing great video editing tools, which has the potential to be used by many millions of users. Finally, we come into a context where our expertise is both valued and wanted.
So what will happen now? Well, even though I would love to tell you about all the brand new stuff we’re working on with RIM, you know I can’t. :) There are still many decisions to be made, but what is certain is that you’ll soon see some really cool and creative stuff coming out of this now established Stockholm enclave of RIM.
RIM has proven how serious it is about software and the user interface before with previous buyouts. For example, RIM acquired UI experts The Astonishing Tribe last December to focus on the PlayBook and BlackBerry. One might argue immediately that such a purchase didn't do well for RIM, but the UI was actually one of the better reviewed specs on the BlackBerry PlayBook, especially in comparison to the pricing and native email app mishap.
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- Open letter to RIM: New BlackBerrys offer little excitement
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