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RIM buys Gist: A good fit

Why is Gist a good fit for RIM? RIM's secret sauce for years has been email, but that advantage is eroding. Gist can make RIM's email apps more sticky.
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Written by Larry Dignan, Contributing Editor on

Research in Motion has acquired Gist in the latest effort to build out its software and services portfolio.

Gist is a Web-based tool that's used to manage contacts. It makes your email and calendar more social.

Financial details of the purchase weren't disclosed. RIM and Gist both issued short blog posts on the deal.

Why is Gist a good fit for RIM? RIM's secret sauce for years has been email. The BlackBerry is almost a synonym for corporate email. However, Apple and a bevy of Android devices are closing the gap. Suddenly, RIM doesn't look as sexy as it used to.

Gist isn't likely to cure all of RIM's problems, but the latest acquisition will certainly make BlackBerry email more sticky. And when you combine Gist with acquisitions like QNX, which gave RIM its next-gen mobile OS, it's clear RIM is building an interesting software portfolio.

Related:

The business-to-business of Gist

RIM buys user interface experts; More evidence it's serious about software

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