Rise of the Google Brand

What's in a name?A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!

What's in a name?

A rose by any other name may smell just as sweet, but a Google service is not as Googley without the famous "Google" to identify it!

So believes Google in renaming "Froogle" to Google Product Search.

Froogle: Smart shopping through Google.

Goolge Product Search: Search for stuff to buy.

Nevertheless, Google apparently hasn't figured everything out just yet in its vertical shopping play; the name may have changed, but not its "beta" disclaimer.

Google says the name change is not merely superficial, underscoring Google takes shopping very seriously: "Google does not charge for inclusion in its search results or accept payment for better placement."

But Google DOES accept high bids for paid top placement in its "Sponsored Links" of products for sale, prominently featured along with the "most relevant" results.

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