Really Simple Syndication (RSS) is a lightweight publishing protocol that allows blogs and other news sources to make their content available to newsreaders. A newsreader lets you painlessly click through the aggregated contents of dozens of RSS feeds without the inconvenience (infeasibility, really) of repeatedly visiting dozens of web sites. Among the many feeds you may find professionally-produced packages on business, technology, sports, consumer electronics, entertainment, science, health, etc.
RSS feeds are a fascinating development because they persuade people to ask for large amounts of push-based content. How many of us subscribe to more than a handful of (pushy) e-mail newsletters? And yet some people are cheerfully picking up RSS feeds by the dozen. What's different? It may be very simple: RSS entries don't clog your inbox--they are automatically routed to a separate set of folders. And unlike most newsgroups, most RSS feeds have a single author, which significantly reduces the amount of garbage you have to wade through. But whatever the reason for its success, enterprises would be foolish to ignore this powerful channel by which to reach stakeholders. Speaking of which, Accenture Technology Labs has developed an interactive screen saver that lets you follow multiple RSS feeds. It's very cool, though it does "lock down" a feed from (guess who?) Accenture Technology Labs. Check it out for yourself.