RSS users make more money

In a demographics survey of RSS users and non-users, published by Ipsos Insight and Yahoo! the average income of an average Internet user was estimated at $62,655.

In a demographics survey of RSS users and non-users, published by Ipsos Insight and Yahoo! the average income of an average Internet user was estimated at $62,655. Meanwhile, those who use RSS and are aware what the term means, bring home a paycheck of $74,116. Those who use RSS, but are not aware of it, belong to below-the-average group with $59,748 annual income.

RSS user and non-user demographics

  Internet users, % RSS users,
aware of RSS
RSS users,
unaware of RSS
RSS non-users
Male 48 71 45 47
Female 52 29 55 53
Age
18-34 37 50 38 36
35-49 32 29 34 32
50+ 31 22 29 33
Education
High school or less 11 3 10 11
Some college 40 29 45 39
College grad 28 36 27 27
Post-graduate 21 31 18 22
Average income, $ 62,655 74,116 59,748 63,095
Source: Ipsos Insight and Yahoo!