Salesforce.com is bolstering its portfolio of a bevy of new connected apps for wearables -- specifically for Apple Watch -- this week.
Among the selection are BetterWorks Wear for updating retailers and sales associates with team and individual sales goals from their wrists, TaskRay by Bracket Labs for dictating notes directly to the Salesforce cloud, and FieldExpert by ClickSoftware for equipping field service professionals with scheduling, service requests and customer updates while on-the-go.
The roll out also presents another chance to tout the CRM giant's data fabric for the Internet of Things as the collection of more than 20 apps were all built by industry partners on the Salesforce1 Platform with the Salesforce Wear developer pack.
Last week, the software giant infused its cornerstone Marketing Cloud with Instagram data through the photo sharing app's advertising API.
Much like it has with Twitter, Pinterest and Instagram's parent company Facebook, Salesforce went all in with the Instagram Ads link and funneling that data to its corporate customer in a variety of means.
A few examples include resolving customer service issues presented on Instagram through both Marketing and Service Clouds as well as syncing CRM data with Salesforce's Active Audiences tool for honing in on key demographics and Social Studio for publishing campaigns and customer engagement.
The Instagram infusion follows up a refresh for Salesforce's Marketing Cloud in June, which included some additions to its upgraded Journey Builder tool for mapping customer experiences and engagement.
Marketing Cloud subscribers can likely expect more news, features and updates soon as Salesforce's annual extravaganza, Dreamforce, is just over a month away. The San Francisco-headquartered corporation will also be publishing second quarter financial results on Thursday, August 20.
Images via Salesforce.com