unveils Salesforce1 for higher education

Salesforce has announced a new set of solutions for higher education institutions.

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Salesforce has unveiled Salesforce1 for Higher Ed in order to connect campuses through social, mobile and cloud technologies.

Announced on Friday, the cloud computing company said Salesforce1 for Higher Ed solutions will allow higher education facilities to better connect to, engage and recruit students through 1:1 communication.

In addition, Salesforce has partnered with CRM solutions provider roundCorner and developed the Advancement Connect application, which "enables universities to optimize alumni relationships and fundraise from any device." Universities including the University of Southern California and Arizona State University are already users of the Salesforce1 for Higher Ed platform.

Salesforce1 for Higher Ed includes:

  • Salesforce for Recruiting: With Salesforce for Recruiting, universities can better engage prospective students across various channels to increase applicants and boost recruiter performance.
  • Salesforce for Student Success: A one-stop shop where students can access campus resources, paperwork and contact campus administrators on multiple devices.
  • Salesforce for Advancement: Universities can maintain better contact with alumni and expand donor relationships. The Advancement Connect app includes additional features for fundraising, events management and volunteer management. Salesforce for Community Engagement: Increased collaboration across campus through the platform.
  • Salesforce for Marketing: Universities will now be able to plan, personalize and optimize journeys for prospective students, current students and alumni across channels and devices. 

Nicole Engelbert, director of research & analysis at Ovum Industry Technologies commented:

"In an always-connected, always-on world, universities must meet the rising expectations of students and other stakeholders for institutional services that are personalized, interactive and immediate. Investing in the latest cloud and social technologies is vital to achieving this goal.

With Salesforce1 for Higher Ed, universities can fundamentally change the campus experience by better connecting with students at every stage of the student lifecycle."

Nonprofit universities are eligible for donated and discounted Salesforce licenses through the Foundation.


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