Salesforce.com upgrades Chatter, plots HTML5 app

In a bid to connect its product lineup into the social enterprise, Salesforce.com adds features to Chatter and launches an HTML5 app.

Salesforce.com on Wednesday will announce new Chatter features such as screen sharing, customer groups and that aim to extend its collaboration reach. In addition, Salesforce.com is launching an HTML5 app that ports existing applications and data to tablets.

The news, to be announced by Salesforce.com CEO Marc Benioff in his Dreamforce keynote kick-off, is designed to position the company as a social enterprise leader. Al Falcione, vice president of product marketing at Salesforce.com, said Chatter will add profiles, status updates, app updates and file and screen sharing.

In the grand scheme of the social enterprise, Salesforce.com is looking to link social networks, customer profiles and create product networks. Meanwhile, Salesforce.com is looking to channel all of its properties into a social enterprise bucket.

Those Chatter features, along with data from other Salesforce.com tools, will also feed into an HTML5 app that's designed to bring the company's services to touch screen. In a nutshell, an HTML5 browser sucks corporate data from---Database.com, Force.com apps, Chatter and other tools---and plays them. Falcione said the HTML5 approach was taken to ensure that the Touch.Salesforce.com app works on any device.

Here's a tour of the HTML5 app.