Salesforce Ventures-backed marketing startup Autopilot raises another $7 million

Autopilot wants to "fill the void between basic email software and complex marketing software designed for the tech elite."

Autopilot, a marketing automation software startup, has raised another $7 million in venture capital funding in a new round that includes Salesforce Ventures.

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Founded by a trio of Australians in 2012 under the original name "Bislr Inc.," Autopilot offers a universal tracking code targeted toward digital marketers.

The code is designed to capture data and potential leads from websites and apps, funneling that information into marketers' existing smart lists and workflows via Salesforce's CRM platform.

Additional integration options include cloud collaboration and communications services (as well as budding Silicon Valley startup darlings themselves) Slack and Twilio, among others.

A free 30-day trial period is available, and pricing ranges from $4 to $2,400 per month for contact ranges between 500 and 500,000.

Along with the VC arm of the CRM giant, early stage investment group Stage One Capital joined previous investors Blackbird Ventures, Garnett Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners, and Tim Draper as backers.

With a total of approximately $20.5 million in funding raised to date, Autopilot is directing its funding toward "fill the void between basic email software and complex marketing software designed for the tech elite," according to Thursday's announcement.

Autopilot marks another major investment for Salesforce Ventures, which previously unveiled a $100 million investment fund for businesses building new mobile apps and connected products tapping into the Salesforce1 platform last fall.

Since then, some of the recipients of Salesforce funding have included price-to-quote applications makers Apttus and SteelBrick, industry cloud startup Vlocity and content marketing and engagement platform Livefyre.