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Salesforce Ventures commits $100M to European startups

Salesforce Ventures already launched with a $100 million investment fund last September with the Internet of Things in mind.

Salesforce Ventures, the corporate investment arm of Salesforce.com, is expanding its horizons and financial interests to Europe.

The San Francisco-headquartered firm announced on Tuesday that it has allocated $100 million in venture capital funding, which will be doled out to European startups with the intention of fueling innovation for cloud-based products.

Salesforce Ventures already has some established connections on the continent.

Among the European cloud companies in the Salesforce Ventures portfolio are mapping Software-as-a-Service provider CartoDB and quote-to-cash developer CloudSense.

Salesforce Ventures launched with a $100 million investment fund in September 2014 for businesses building new mobile apps and connected products tapping into the Salesforce1 platform for the Internet of Things.

Since then, some of the recipients of Salesforce funding have included price-to-quote applications makers Apttus and SteelBrick, industry cloud startup Vlocity and content marketing and engagement platform Livefyre.

More recently, Autopilot, a marketing automation software startup, boasted to have raised another $7 million in funding in a new round this summer that included Salesforce Ventures.