Salesforce's Benioff talks up social enterprise

At Dreamforce in San Francisco, Salesforce chief executive Marc Benioff has outlined his vision of the 'social enterprise' for business

Salesforce's Benioff talks up social enterprise At Dreamforce in San Francisco, Salesforce chief executive Marc Benioff has outlined his vision of the 'social enterprise' for business

At the Dreamforce conference in San Francisco on 31 August, Salesforce.com chief executive Marc Benioff said that enterprise technology is going to face an uprising akin to the Arab Spring in the Middle East. The theme is that customers are going to revolt against traditional enterprise software as corporations become more social.

This video originally appeared as Salesforce.com CEO Marc Benioff touts 'social enterprise' on ZDNet.com.


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