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​Samsung, Amazon partner for HDR10 Plus

Samsung Electronics will provide streaming services based on HDR10 Plus through the Amazon Prime Video app.
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Written by Cho Mu-Hyun, Contributor on

Samsung Electronics and Amazon will collaborate to provide HDR10 Plus videos, the companies announced.

The South Korean tech giant will provide various streaming services based on HDR10 Plus on the Amazon Prime Video app.

Samsung said the new standard has supplemented HDR10's weakness where some parts of a movie are darker than the content creator intended. HDR10 Plus will have contrast ratio and colors for each frame and allow content creators to express their intent better.

The South Korean tech giant will provide Amazon Prime Video on all its TV line-up this year where HDR10 Plus is supported.

High dynamic range, or HDR, expands the range of contrast and color, making bright areas brighter and dark areas darker with increased color accuracy.

HDR10 Plus is the next-generation standard of the technology developed by Samsung, which it opened for use by third parties in March.

Samsung and Amazon first cooperated in HDR10 back in 2015, showing TVs and content that followed the standard.

Samsung put in Facebook's video app in its TVs in February.

The South Korean tech giant has been integrating more social and internet content on its premium TV line-up, including new QLED TVs.

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