Samsung, Apple, Amazon lead J.D. Power tablet satisfaction survey

Samsung edges out Apple and Amazon in tablet customer satisfaction and scores well in five categories.

Samsung was rated slightly higher than Apple and Amazon in J.D. Power's 2015 tablet satisfaction study.

The rankings show Samsung at No. 1 with Amazon and Apple tied for No. 2. On a 1,000-point scale, Samsung scored 827 with Amazon and Apple ranking second with 825.

J.D. Power's rankings look at performance, ease of operation, features, design and cost. Samsung fared well across all five factors. Amazon did well on cost and Apple shined on ease of use and performance.

The tablet satisfaction average is 814, down a point from a year a J.D. Power study earlier this year. The rankings come at an interesting time in the tablet market as Apple's iPad sales decline and tablet shipments overall sputter. IDC reported that tablet sales fell 11.2 percent in the third quarter partly due to the popularity of 2-in-1 devices. Also see: Why tanking iPad sales are partly down to the iPad 2

Here's a look at the rankings:


J.D. Powers found that tablets with mobile data plans have a higher satisfaction rating with scores of 833 to 807 for Wi-Fi only devices. Data plans are becoming critical to tablet satisfaction.

In addition, there's even a satisfaction gap with tablet owners who have an individual plan vs. one that's shared. Individual data plans for tablet owners yields a score of 847 relative to folks on shared plans at 820.