Samsung appoints enterprise and SMB head

Former Cisco Systems staffer has been appointed to head Samsung's enterprise and SMB team.
Written by Spandas Lui, Contributor on

Samsung has appointed Andre Obradovic as its director for enterprise and SMB.


Andre Obradovic
(Credit: Samsung)

This is a newly created role. Obradovic was previously the Asia-Pacific director for public sector at Cisco Systems. He was with the company for 12 years.

"My goal is to build a customer-centric team and work with our established partners to enhance our value proposition to our customers to make Samsung Electronics Australia a leading solutions provider for Enterprise and SMB in Australia," Obradovic said in a statement.

Samsung's regional enterprise vice-president Craig Gledhill said that the new appointment shows that the vendor is keen to grow its enterprise and small- and medium-sized business (SMB) in Australia.

"We are also working closely with enterprise customers in providing transformational mobile solutions to help meet their demanding business needs," he said in a statement.

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