Samsung is promoting a 'Gold Edition' Galaxy S4 with, as the name suggests, a golden backplate.
The company posted a picture of the device on its SamsungMobileArabia Twitter account yesterday, which some have pointed out is a fortnight after Apple launched its champagne coloured iPhone 5s — perhaps suggesting Samsung has a "me too" device on its hands.
But Samsung's golden Galaxy S4 is not a response to Apple's iPhone. Samsung launched the Gold Edition in the United Arab Emirates on 27 August, a Samsung spokesperson told ZDNet.
The device was developed especially for well-heeled consumers in Middle Eastern market, who can also buy a golden BlackBerry Q10 for 3,439.00 AED ($932).
According to the spokesperson, Samsung has launched the Gold Edition in other other countries and will continue to expand its availability in the region.
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