Samsung piles on TV app store; adds HBO, MTV

Samsung announced the addition of new apps from HBO and MTV to its television-based app store, giving consumers more reason to ditch the cable box for good.

Samsung on Tuesday announced the addition of new apps from HBO and MTV to its television-based app store, giving consumers more reason to ditch the cable box for good.

Internet-enabled TVs have been little more than a novelty so far, but like mobile phones, they will grow in popularity as the ecosystem expands with key, quality streaming applications.

This latest deal -- HBO Go offers the brand's signature series, including Sex and the City, The Sopranos, Boardwalk Empire and Entourage, while MTV Music Meter is more of a music discovery platform -- demonstrates that quality partnerships will help the TV digital revolution march forward.

Is it so farfetched that the "channel" and video game might be replaced by the in-TV "app"? (And in a lot of ways, it seems more preferable, offering content providers even more control over how their content is experienced and contextualized.)

Samsung's TV app store has been around for about a year. It has more than 200 apps that have been downloaded more than 3 million times, some of which it shares with Samsung's Galaxy mobile devices.

Samsung says consumers will be able to upgrade or make in-app purchases in 2011, effectively the next gear in speeding this transition. It certainly seems like an app-filled future is just around the corner.