Samsung taps ex-Tangerine man as head of global design

Lee Don-tae, former co-president of UK design consulting firm Tangerine, founded by Apple's Jony Ive, has been hired by Samsung Electronics as its new head of global design.

Samsung Electronics has hired Lee Don-tae, former co-president of UK design consulting firm Tangerine, famed for being founded by Apple's Jonathan Ive, to head its global design centre.

The world's largest handset vendor by revenue hired the South Korean native earlier this month to head its global design team.

Lee, a professor of industrial design at South Korea's Hongik University, is known for joining Tangerine in 1998 and becoming president in seven years of the consultancy, and gained wide recognition for designing British Airways' business-class seats.

Jonathan (Jony) Ive, known for his close association with the late Apple founder Steve Jobs and for designing the Cupertino, California-based company's flagship iPhone and iPad devices, founded Tangerine and is a senior vice president there.

Samsung has recently received a slew of criticism for its lack of innovation, especially in design, when it launched the latest Galaxy S4 and S5 phones.

Lee will work at Samsung's Design Management Center, which is under the consumer electronics division, headed by co-CEO Yoon Boo-keun.

The South Korean designer worked with Samsung Electronics' affiliate Samsung C&T, its construction and trade arm, on interior design in the past.

Source: ZDNet Korea (

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