Sandisk beefs up SSD push, eyes businesses
Sandisk is planning to step up its move into solid state drives with new products and an effort to target businesses.
The storage company at CES 2013 rolled out two new SSDs, Ultra Plus for retail and X110 for hardware makers. The drives are built using 19 nanometer technology and come in 64GB, 128GB and 256GB flavors. The company also touted a design win for Asus' Transformer Book.
For Sandisk, the larger win for Sandisk would be landing corporate customers. Sandisk isn't known as an enterprise play, but the company has to diversify so it isn't tethered to consumer trends such as PC sales.
As for diversification, Sandisk launched a channel program to allow resellers and system integrators to use the company's SSDs. The initial effort is focused on small and mid-sized businesses.
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