SAP gears up for Internet of Things with help from Facebook, Samsung

To keep the momentum moving, SAP also plans to staff up with 500 developers dedicated to various Internet of Things projects across multiple industries.

SAP has a slew of news and upgrades on the way, all hinged around enterprise mobility as the Internet of Things (IoT) movement picks up the pace.

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Unveiled amid the German software giant's TechEd & d-code events in Berlin this week, SAP is hatching three new IoT solutions for connected logistics, maintenance and manufacturing.

A centralized, buzzing digital hub of real-time sensor data available in the field is the unifying theme to all of these solutions, running on the SAP HANA Cloud Platform for application development.

The next iteration of the SAP Manufacturing Execution suite, for example, has been retooled with the Internet of Things in mind by integrating predictive analytics and more mobile support for the purpose of orchestrating and optimizing global operations.

Speaking of mobile, one of the primary drivers of the Internet of Things and burgeoning world of connected devices, SAP is working with Samsung on its enterprise mobility strategy geared towards retail, oil & gas, finance and healthcare customers.

The launching pad will be a co-developed enterprise mobile application development platform and developer ecosystem as well as an ERP solution based on SAP's HANA Cloud Platform intended for pumping analytics and insights onto Samsung’s mobile devices.

SAP and Samsung are connected apps across many channels, including retail, CRM, HCM, ERP and other key business functions for especially for wearables. The pair have already launched a healthcare pilot project aimed at managing chronic disease. The collaboration is based on the SAP HANA Cloud Platform and taps into both companies’ genomic analytic solutions.

SAP has also formed a new partnership with Facebook focused on omni-channel customer engagement, working to help companies reach target audiences on the world's largest social network.

The integration bridges Facebook’s Custom Audiences platform with SAP's Customer Engagement Intelligence (CEI) suite. SAP boasted in Tuesday's announcement that such a link promises "the Holy Grail for marketers: a true closed loop, tracking campaign performance from impression to revenue with a high degree of precision."

The HANA in-memory database itself is also getting some attention with multi-tenancy and smart data enhancements.

HANA 9 includes high-performance graph storage, dynamic tiering for managing very large data sets with more transparency and user-defined functions providing HANA with access to map reduce jobs within Hadoop directly.

To keep the momentum moving, SAP also plans to staff up with 500 developers dedicated to various IoT projects across multiple industries.