Search engines have a conversion rate of 2.3%

According to WebSideStory, search sites had a conversion rate of 2.3%. Online banner ads, shopping search sites and other online marketing efforts had a conversion rate of 0.96%. Consumers who went directly to a company' site had a conversion rate of 4.23%. Among the most successful were toy sites. When reached through a search engine, they had a conversion rate of 4.85% while Web sites selling computers and electronics had a conversion rate of 1.35%.